We have tradition and create innovation

"Mac Baren Tobacco Company has a long history, which we use as a springboard to further develop the company. We utilise our traditions to position ourselves as the leader in a niche market.

And we use our leading position to create and nurture new niche markets. Management decisions are taken with focus on business development through profitability, competitiveness and innovation.

The focus is on developing the competencies of individual members of staff so that they match Mac Baren's development at all times."

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